Technology giant Apple has begun celebrating its 50th anniversary with a series of special events across the world. The celebrations started on March 13 with a memorable musical performance by Alicia Keys, bringing together music, creativity, and technology in a unique experience.
Alicia Keys Opens the Celebration in New York
The anniversary festivities kicked off at Apple Grand Central, where Alicia Keys performed a special live set for fans and visitors. The 17-time Grammy Award-winning singer and producer delivered several of her most iconic songs from the famous steps inside the landmark store.
The performance was captured using the iPhone 17 Pro, which helped showcase the atmosphere and energy of the event with remarkable clarity. The use of Apple’s latest smartphone highlighted how technology can enhance live storytelling and bring audiences closer to the experience.
Celebrations Taking Place Around the World
The anniversary events are not limited to New York. Throughout the month, Apple plans to host gatherings and creative showcases at different locations worldwide. These events focus on highlighting the role of technology in supporting human creativity, innovation, and artistic expression.
Participants and creators will demonstrate how Apple’s ecosystem of devices helps people explore new ideas, produce content, and connect with global audiences.
Alicia Keys’ Longstanding Connection with Apple
Alicia Keys has maintained a strong relationship with Apple’s music and technology platforms. She was among the first artists to release her music catalog in Spatial Audio on Apple Music, allowing listeners to experience her songs with immersive sound.
She has also appeared in Apple Music Live performances, bringing exclusive concerts to the platform’s global audience.
In 2024, fans were given an even deeper look into her creative process through “Alicia Keys: Rehearsal Room,” one of the earliest immersive experiences designed for Apple Vision Pro. The project offered viewers a behind-the-scenes perspective of her rehearsal sessions using spatial computing technology.
A Milestone Celebrating Creativity and Innovation
Apple’s 50-year milestone is not only a celebration of the company’s history but also a reflection of its ongoing influence on technology, music, and creative industries.
Through these global events, Apple aims to highlight how its products—from iPhones and Macs to emerging platforms like spatial computing—continue to empower artists, creators, and everyday users to bring their ideas to life.
As the anniversary celebrations continue throughout the year, more events and creative collaborations are expected, reinforcing Apple’s legacy as a company that blends technology with artistic expression.
