Apple is reportedly preparing a major upgrade for Siri that could redefine how users interact with artificial intelligence on iPhones. According to reports, the company is working on an AI-powered marketplace within Siri—effectively turning it into an “AI App Store.”
The new features are expected to arrive with iOS 27, which Apple is likely to preview at its annual developer event, Apple Worldwide Developers Conference, starting June 8.
Siri to Support AI Extensions and Third-Party Chatbots
As per insights shared by Mark Gurman, Apple plans to introduce a feature called “Extensions” that will allow users to integrate third-party AI agents directly into Siri.
This means users could install and interact with different AI chatbots—similar to apps from OpenAI, Google (via Gemini), and Anthropic—all within the Siri interface.
While Apple has already integrated ChatGPT in a limited capacity, this new system would significantly expand Siri’s capabilities by offering a broader range of AI tools through a dedicated App Store section.
The Rise of an AI App Marketplace
The introduction of Extensions could effectively create a new category within Apple’s ecosystem—an AI App Store. Developers would be able to build and distribute AI-powered tools that users can install directly into Siri.
This move not only enhances user experience but also opens up a new revenue stream for Apple, as the company is expected to apply its standard App Store commission model to AI services.
Smarter Siri Powered by AI Partnerships
Apple is also expected to boost Siri’s intelligence by combining its in-house AI development with external technologies like Google’s Gemini.
The goal appears to be striking a balance: offering enough native AI functionality to keep users within Apple’s ecosystem, while leveraging third-party innovations to stay competitive in the rapidly evolving AI space.
Competing in the AI Race
With rivals like OpenAI and Anthropic pushing the boundaries of AI assistants, Apple’s strategy reflects a shift toward openness—allowing multiple AI systems to coexist within its platform.
This could help Apple compete more effectively, especially as AI becomes a key factor influencing user choice between platforms like iOS and Android.
What to Expect at WWDC 2026
Apple is likely to officially unveil these AI-driven updates at WWDC 2026, where the first developer beta of iOS 27 is expected to be released.
If these reports hold true, Siri could evolve from a traditional voice assistant into a powerful AI hub—bringing multiple intelligent agents together under one ecosystem.
