The new CEO of Apple is ready to have his first significant public appearance.
The tech behemoth declared that it will host an event on September 9 at which it is anticipated to unveil the first foldable iPhone, the largest addition to its smartphone portfolio. This is the company’s first significant product launch under John Ternus, who will succeed Tim Cook on September 1.
The invitation to the event has the slogan “surprise and shine,” but it does not specify what Apple intends to reveal.
Most people agree that Apple’s September event is the company’s most significant event of the year. Other new phones and Apple Watches will probably be released by the corporation as well.
However, the topic of this year’s speech will go beyond new technology. Additionally, it will be Ternus’s first chance to present his vision for Apple.
Given his experience in hardware engineering, analysts anticipate that Ternus will indicate a new push into AI-powered devices. Given that Apple is thought to lag behind its competitors in AI, this is crucial.
In a research note published in August, Bank of America analysts stated that “Ternus might consolidate Apple’s device dominance in an AI enabled era.”
According to Bloomberg, the first significant new hardware addition under Ternus would be a foldable iPhone. Although Samsung leads the specialized but expanding foldable phone market, some analysts believe an Apple device may increase the popularity of those phones.
In July, Drew Blackard, senior vise president of mobile product management at Samsung, told CNN, “I think the more exposure there is on the category, the better.”
Approximately half of Apple’s income comes from the iPhone, making it the company’s most profitable product. A foldable model might draw in more affluent clients who might otherwise purchase from Samsung or a competitor. Generally speaking, foldable phones are more expensive than regular smartphones; Samsung’s Galaxy Z Fold 8 starts at around $2,000.
However, some analysts anticipate more expensive iPhones in September due to an ongoing memory shortage.
According to Mike Howard, vise president of memory coverage at research firm TechInsights, “we should start thinking about a $1,500 iPhone instead of a $1,000 (or) $1,200 iPhone.” He previously told CNN.d that Apple and other device manufacturers should raise prices, with the tech giant marking up iPads, MacBooks, and other products in July.
