Hendrick Motorsports signed its initial two sponsors for Kyle Larson as the driver endeavors to revamp his picture after his utilization of a racial slur derailed his promising career.
Cincinnati Inc., a machine tool producer, and heavy-duty truck maker Freightliner will be the essential sponsors of Larson’s new No. 5 Chevrolet for two races each in 2021. The two organizations, existing Hendrick partners, will likewise be full-time associate sponsors for Larson.
Rick Hendrick signed Larson this previous October, not long after he was restored by NASCAR, trying to allow Larson another opportunity. The driver, who has six Cup wins, was relied upon to be NASCAR’s top 2020 free agent however lost his job and every one of his sponsors after he utilized a racial slur while racing online in April.
Larson was suspended the rest of the NASCAR season however utilized the time educating himself on racial equity, volunteering with different causes and modifying his career.
Hendrick will fund Larson himself yet believes organizations will realign with the driver whenever he has indicated he developed from his mistake. He said the team will show its appreciation to Cincinnati and Freightliner “with high performance on and off the racetrack.”
“NASCAR has tremendous momentum going into 2021, and Kyle and the No. 5 crew will certainly be one of the most exciting teams to watch this year,” the team owner said.
Cincinnati joined Hendrick Motorsports in 2019 with a 10-year agreement and is the “Official Metal Fabrication and Additive Equipment Provider” of the association. Freightliner has been a Hendrick partner since 2004 and has an agreement through 2023 however will be an essential sponsor for the first time in the deal with Larson.
Hendrick didn’t assign which races the partners will be featured on the car in Tuesday’s sponsorship declaration. NationsGuard, a Hendrick Automotive organization, will be featured on Larson’s car the initial three races of the season, including the Feb. 14 Daytona 500.