Hetvi Karia: Redefining 21st Century Digital Marketing

In the new era of advancements where there is an incorporation of technology in each and every field of work and a lot of young blood trying their luck at digital marketing and related jobs, there is a situation of high competition. Many of the experts in the field are struggling to survive due to their used up methods of marketing and people with innovative ideas are coming forward into the mainstream and creating a name and brand for themselves in the field of digital marketing.

Hetvi Karia, a 20-year old vivacious entrepreneur and digital marketing consultant from Mumbai had come into the field of digital marketing with high hopes of revolutionizing the methods that were made use to promote businesses and firms through social media and online marketing. With her hard work, determination and passion she was able to compete against all the odds and is now the Co-founder of team wizard media, a digital marketing company based in Mumbai. She is also the women president of south mumbai crime prevention department.

When she first stepped into the world of digital marketing, she realised that this was primarily a male dominated field and that she would have to work twice harder than her male counterparts if she wanted to prove herself. for that, she needed to be able to take risks. taking risks came along with the ability to take sudden decisions that could have a lasting impact on one’s career. but she plucked up the courage to be able to make decisions from her part. that was necessary as she wanted to show that she was no less than anyone else in the field of digital marketing. In a patriarchal society that usually discourages successful women, Hetvi was able to come forward by amusing everyone with her talents and successful career.

Due to her fervour for the job, she has been very keen to carry forward something that needs a great deal of appreciation. To maintain consistency of her success career, she had to put in long hours and make sacrifices for her work. She never stopped until the last drop of adrenaline worked its way in her body. She took risks and handled it accordingly without hesitation. she knew that she had no time to waste and couldn’t waste even a second of her work time thinking twice about her decisions. Due to this, she took chances at making decisions and sometimes it paid off and in some other she had to face failures.

Failures never took down her spirits. In fact, it encouraged her to move forward by rectifying herself and improving herself. Every single failure had helped her correct her strategies and she would take time off from her work to analyse where she went wrong. That was how she took the failures to her advantage and helped improve herself. Through this she was able to set an example for herself. She aspires to be one of the best digital marketing consultants and entrepreneurs in India.