‘Hey IVA, make me a video’; worlds first AI content creation tool set to hit the market

The latest Artificial Intelligence tool designed to make life easier is going to enable users to create video content without even touching a button.

Called IVA (Intelligent Video Assistant) it mimics the speech and thought patterns of humans.

It’s the first hands-free content creation tool on the planet.

The very first voice assistant video editor not only recognizes your voice, but edits video, chooses your music, and personalizes your shorts without the need to touch a single button.

Created by, it has taken the use of AI to a whole new level when it comes to content creation.

CEO of InVideo Sanket Shah said: “We are excited to introduce a feature that will change the way our users edit their video on InVideo.”

IVA (Intelligent Video Assistant) can also define speed, as well as suggest the most relevant templates needed, doing all the thinking for you.

And as IVA gets to know her user, they can create voice commands she gets used to the sound and nuances of your interactions.

In fact, the platform means all the user has to do is tell IVA to suggest the best audio for their created video with a simple voice command such as, “Hey IVA, find me the best audio track for this promo video”, and their work is done.

InVideo created IVA using the data of over 2 million users from over 195 countries, which they currently serve with their regular video creation service. 

The company has already rolled out a BETA version of its service.

Bridgetti Lim Banda from Cape Town, Western Cape, was one of the first to use the new “look no hands” video platform.

She said: “It’s exciting. I was so impressed. All I needed to do was export it and talk to the app. It’s groundbreaking stuff!”

PrilaLoof who works with the AI Technology Division of InVideo said: “IVA works by using machine-learning algorithms and neural networking that are a direct copy of the human brain’s pathways.

“Once you have given InVideo permission to use the microphone you can speak directly to IVA. Within a couple of minutes, the video is created.

“And the AI is continuously updating and growing as it has more and more users work through its voice to screen interface.”

InVideo has already seen some of its main competitors sign up to the launch of the new service.

Sanket added: “This is the way forward; welcome to the future of video editing.”

This isn’t Invideo’s first groundbreaking launch – it was the world’s first watermark-free video editor that offered easier and quicker video creation.

The sign-up for the new service finishes at midday Indian Standard time on April 1st.

For more information on IVA, and get on the waitlist, go to

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