How One Man Went from Mexican Immigrant to CEO of a Solar Energy Company

Obed Dominguez was born in Mexico and came to the United States at age 5. He grew up in Los Angeles, CA before eventually moving to Las Cruces, NM. Dominguez is currently 23 years old and the CEO of Sunforce Solar, a company that focuses on providing sustainable solar solutions. Despite coming from humble beginnings, Dominguez has truly achieved the American dream. Through hard work and dedication, he’s been able to grow his business from a small start-up into one of the most successful companies in New Mexico. Dominguez’s story isn’t just inspirational—it also holds invaluable lessons for those who aspire to follow his path.

Funniest mistake made by Obed Dominguez

When Obed Dominguez was first starting out in business, he made the mistake of being too salesy. He would come across as very negotiable, which didn’t sit well with potential customers. Eventually, he learned to believe in his product and became more of a salesperson. As a result, his sales increased at an incredible pace. Obed’s story is a prime example of how anyone can sell anything if they have the right mindset. For those that are just starting out in business, make sure you don’t make these common mistakes: -Being too salesy -Coming off as negotiable -Not believing in your product -Having the wrong mindset.

An exhortation to those who share the profession of advising those in power

As an immigrant myself, I am always keenly aware of the opportunities this country affords those who are willing to work hard. In my first job as a janitorial worker in college, I started at the bottom and worked my way up by meeting people, learning about their lives and stories, and helping them meet their goals. Now that I’m the CEO of a company that installs solar panels for homes and businesses alike, it’s important for me to be open-minded and positive with all my employees so they can maintain a positive outlook on life while they work to save our planet.

Why Sunforce Solar

Sunforce solar is a  leading company in the industry, offering services that are second to none. For example, they offer solar installation service that is quick and affordable, with full customer satisfaction guaranteed. Their staff is well-trained and highly experienced so you can be sure your system will be installed by experts who know what they’re doing. With Sunforce solar, you can rest assured that you’ll have a clean energy source for years to come. Unlike other companies, Sunforce energy has set up a standard for their competitors to follow with their expert and professional installers dedicated to quality service. If you’re looking for the best solar installation experience, look no further than sunforce solar!

Mission of Sunforce  Solar

We at Sunforce Solar believe in making life easier by providing quality solar solutions. You can trust our systems to perform at their peak efficiency every day because they are created with creativity and craftsmanship. Our Mission  is to create electricity without harming the environment, which is why we only use high-quality parts that have been thoroughly tested for safety.  With Many years of experience in designing the most innovative power solutions on earth, you can count on us to always provide products that will stand up to rigorous standards.

Sunforce offers a range of solar-related services

From solar panel installation to solar system design and maintenance, Sunforce is your one-stop shop for going solar. Our company is unique in that we offer an array of services under one roof.  We understand the complications involved with going solar, which is why we provide complete end-to-end support: from sizing up your home’s electricity needs to installing panels on the roof, running wires inside the house and then maintaining them over time. You’ll have peace of mind knowing our team has you covered. If you need help choosing the right type of solar product for your home or business, want to learn more about how you can save money by using less power, or want expert guidance during every step of the process–Sunforce has you covered.

Contact us now

Under Obed’s leadership, Sunforce has become one of the most successful solar energy companies in the United States.  Sunforce specializes in solar installation and design,  as well as residential solar power systems. We have over many years of experience and expertise. Our company is based on our three pillars: quality, affordability, and customer service. When you work with us, you get everything from start-to-finish, including initial consultation and site evaluation through final installation and maintenance. We take care of everything so you don’t have to worry about anything at all! You can reach us through our website or by email at