The most potent hub costs $20,000 and is powered by Nvidia’s Jetson Thor platform.
With the introduction of its line of smart home products today, Ugreen is entering the local AI industry. HomeAgent and MasterAgent, local AI-powered smart home hubs built on ARM architectures, are at the head of that list. At a launch event at Gillette Stadium in Foxborough, Massachusetts, the firm unveiled indoor and outdoor security cameras, a smart picture frame, and a smart speaker in addition to three distinct home hubs with AI systems-on-chip. The objective is to deliver intelligent features that are comparable to those found in Google and Amazon products, but without transmitting private user information to the cloud. For Ugreen, which is best known for products like fast chargers, USB cables, and network attached storage (NAS) devices, a “AIoT” line represents unexplored ground. However, the business is setting itself apart with a privacy-forward approach.
There are two versions of the HomeAgent: the regular HA100 and the more powerful HA100 Pro variant. The former adds greater sophistication on top of the latter’s features, which include categorized item detection, rule-based automation for household tasks, and home control via device commands. It can recognize objects, comprehend motion, deduce behavioral intent, and use voice input in natural language to generate automation rules.
The more potent CIX-CP8180(P1) SoC powers the HA100 Pro, which doubles the RAM to 32GB and achieves a 205 TOPS, while the less expensive HA100 operates on an RK3588 platform with 16GB of LPDDR5 memory onboard and a total 26 TOPS of AI performance. While the HA100 Pro costs a much higher $5,999, or $2,999 with the early bird bargain, the HA100 will retail for $1,799 with an early bird price of $899.
Ugreen is introducing the MasterAgent MA100, an even more expensive flagship home hub, for users who wish to run even more complex AI models. The top-tier box, which runs on the Nvidia Jetson Thor platform and has a Blackwell system-on-module (SoM) with 128GB of unified memory, will cost an unbelievable $20,000 in retail, but early bird pricing is 50% off that MSRP. It is similar to having a smaller AI server in your living room with up to 2,070 TOPS of AI performance, but the cost will empty your pocketbook rather than your local aquifer.
In the AI era, privacy will come at a high cost, as evidenced by the high expense of even the HomeAgent base model, let alone the MasterAgent. During a panel discussion at the launch event, Thomas Brown, the community manager for Ugreen NAS, proposed that these hubs would be appealing due to the savings obtained by using local AI models rather than paying token expenses for cloud inference. Additionally, marketing materials highlight cost advantages on cloud storage. That might be the case, but the initial outlay is still too high.
With ONVIF and Matter-compatible devices, the three hubs function right out of the box. Zigbee and Thread are also planned, according to Markus Xie, product planning manager. This implies that products from rival companies like Anker (or its subsidiary, Eufy), who also unveiled an AI-powered smart home hub today, will be compatible with your system. Regretfully, official Home Assistant support does not exist. Considering that Anker’s hub supports Apple HomeKit, Home Assistant, and other services, that is a difficult pill to swallow.
You must provide your own SATA hard drives to place in the included bays for NAS-style storage, just like with Ugreen’s NAS bays. Additionally, M.2 and SD card slots are available. HDMI, Ethernet, and other networking connectors are additional forms of connectivity.
At the debut ceremony, there was just one functional HomeAgent model, along with a few party tricks. Smart lights and curtains could be controlled by attendees, and those gadgets performed as anticipated. Ugreen did not demonstrate its more sophisticated functions, such as voice-based rule generation.
Among the more promising items in Ugreen’s smart home bundle are three security cameras bearing the SynCare brand: the Indoor Cam ID500 Pro, PoE Cam OD600 Pro, and Battery CAm OD800 Pro. These seem to be the final iterations of the security cameras that Ugreen promised in the latter part of 2026 and displayed at CES earlier this year.
AI smart camera capabilities like package identification and facial recognition are undeniably useful, at least when they function. The issue is that you have to let Google or Amazon process your video feed in the cloud in order to use those capabilities from a Ring or Nest camera. Both of the previously mentioned aspects were stressed in speeches and panels during Ugreen’s launch event, which placed a strong emphasis on local-first privacy. According to Xie, end-to-end encryption would be used for any remote access, while regular AES-256 encryption will be used to secure local data.
A demonstration of the facial recognition-based security measures was available to attendees at the launch event. I was warned more and more that I was trespassing on private property as I moved closer to a door with a SynCare camera fixed overhead, until a loud alarm went off while I was only a few feet away.
Ugreen stressed that SynCare cameras were focused on more than just security. Christian Gonzalez, a cornerback for the New England Patriots and the recently announced Ugreen global brand ambassador, was seen using the interior camera to capture unposed pictures of himself with his family in a promotional movie that was screened at the launch event. Even if the video never leaves your home network, it is a little disturbing to think that your cameras will continuously roll tape and select the highlights of your life. It is a little more akin to putting on your own, private Truman Show than I can handle.
Retail prices for the ID500 Pro, OD600, and OD800 Pro are $149, $269, and $399, respectively, with early bird discounts of $89, $159, and $199.Without a voice assistant, a smart home ecosystem would not be complete, and Ugreen has one called Uliya. The accompanying Smart Speaker for Uliya has an oblong, fabric-coated form that resembles a Google Nest Mini that has been stretched out, but it has an LED ring around the base that is more similar to the new Google Home Speaker. Naturally, in addition to its voice assistant features, it will play music, but the HomeAgent’s UI is what really makes it appealing. The wake word “Uliya,” which sounds distinct enough that you will not unintentionally trigger it during everyday speech, is what activates it. With an early bird discount of $69, the speaker will sell for $99.
Ugreen emphasized that the purpose of SynCare cameras extended beyond security. In a promotional film that was shown at the launch event, Christian Gonzalez, a cornerback for the New England Patriots and the recently announced Ugreen global brand ambassador, was seen taking unposed photos of himself with his family utilizing the internal camera. The idea that your cameras will constantly roll tape and pick out the best moments of your life is a little unsettling, even if the footage never leaves your home network. I can not handle that; it is a bit more like putting on your own private Truman Show.
The ID500 Pro, OD600, and OD800 Pro retail for $149, $269, and $399, respectively; early bird discounts are $89, $159, and $199.A smart home ecosystem would not be complete without a voice assistant, and Ugreen has one called Uliya. The accompanying Smart Speaker for Uliya is an oblong, fabric-coated device that looks like a stretched-out Google Nest Mini, but it has an LED ring around the base that looks more like the new Google Home Speaker. It will play music in addition to its voice assistant features, of course, but the HomeAgent’s user interface is what really sets it apart. It is activated by the wake word “Uliya,” which sounds distinct enough that you will not accidentally trigger it during regular speaking. The speaker will retail for $99 after an early bird discount of $69.
Strangely, Ugreen is a Kickstarter project for its AIoT gadgets. HomeAgent and MasterAgent are available for direct-to-consumer pre-order from September 3 to October 27. After that, there will be a Kickstarter crowdfunding phase for the remainder of the year, after which the whole lineup will also be available. In January, Ugreen intends to begin shipping.
On paper, the platform seems fantastic, at least for people who have Matter-compatible smart gadgets and can afford to fully commit to the ecosystem. However, there were few review samples, and it is impossible to predict how HomeAgent and MasterAgent will function in practice. You should anticipate some irritation if the AI-powered smart home experiences we have witnessed from Google Gemini or Amazon Alexa+ are a good indicator. However, the set-and-forget consumer does not seem to be the target market for these items. Personal home intelligence is based on the idea that you can experiment with various AI models and device configurations. Ugreen obviously thinks there is a market for these devices given the dearth of genuinely private choices in the AIoT arena.
