As Europe faces soaring summer temperatures, O2 has launched a groundbreaking product: the UV-reactive ‘Skincase,’ a phone case designed to mimic the effects of sunburn to encourage smarter sun protection. Created in partnership with researcher and creative technologist Marc Teyssier, the Skincase acts as a tangible warning system for holidaymakers who often forget to reapply sunscreen during peak UV hours.
The Skincase features a synthetic skin-like surface that changes color when exposed to UV rays, visually simulating sunburn. This innovative case serves as a physical reminder of the invisible yet harmful effects of prolonged sun exposure.
Developed using 3D printing, silicone casting, and special-effects sculpting techniques, the Skincase uses pigmented composites that react to UV light, making the threat of UV radiation both visible and immediate.
O2’s research highlights a concerning disconnect between awareness and behavior:
- 56% of Brits check their phones at least 3 times during peak UV hours (11am–3pm)
- Only 20% reapply sunscreen with similar frequency
- Nearly 1 in 10 (9%) don’t wear sunscreen at all during these critical hours
By integrating a health reminder into something people use constantly—their phone—O2 aims to bridge that behavioral gap.
As the only major UK provider offering inclusive EU roaming (up to 25 GB), O2 emphasizes responsible travel. The Skincase launch is backed by the British Skin Foundation and comes at a time when France and Spain are experiencing record-breaking heat.
The campaign blends technology, health, and sustainability, reminding travelers to care for their skin just as attentively as they care for their devices.
