Pizza Hut to include ‘Hut Lane’ at redesigned restaurants for getting digital orders

Pizza Hut is redesigning a great many its restaurants to make it simpler – and more secure – for clients to order digitally and get their pies and go.

The Plano, Texas-based chain reported Tuesday the presentation of a “Hut Lane” at in excess of 1,500 locations the nation over, explicitly dedicated to digital order pickups. The upgrade comes after the restaurant chain started offering contactless curbside pickup a year ago during the pandemic as an approach to check the spread of the virus.

The Hut Lane will permit clients to get orders set ahead of time through the Pizza Hut application and Patrons can later draw up to the window and snatch their order while never leaving the vehicle.

Pizza Hut joins various fast-food restaurants that have optimized restaurants in the “contactless” age. Taco Bell, owned by Pizza Hut parent organization Yum! Brands, the previous summer declared its “Go Mobile” concept, a new digital restaurant with a more modest 1,325-square-foot footprint. The restaurants, which are designed for clients who order online or throught the Taco Bell application, are relied upon to open this year.

Different competitors like Shake Shack will likewise debut drive-thru alternatives one year from now, and Chipotle has plans to build its drive-thru presence at restaurants too.

“We are giving our customers a variety of options to optimize their pizza-eating experience as we build on our business momentum,” Nicolas Burquier, chief customer and operations officer for Pizza Hut, said in a statement.

“Not only do we offer industry-leading, innovative menu items that are only available at Pizza Hut, we also offer several digital-first pick-up options for our customers, and The Hut Lane is a great example of that,” he added.

Yum! Brands, which additionally possesses Taco Bell and KFC, declared recently that its restaurants will likewise begin taking orders through text message and via social media in the wake of gaining an Israeli tech startup.