Ecommerce SEO is the process of enabling your online store ranked obviously in the search results of a major search engines (SERP).
At the point when potential customers look for your services or products online, your site should be displayed in search result at least in first page.
You can bring immediate traffic through paid Pay Per Click Ads (PPC). However, SEO is more lasting and costs you less since you don’t spend money every day unlike paid ads.
Keyword analyzing is the foundation of any SEO technique. The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines. A great deal of keyword research involves taking the time to understand your audience and what they are looking for. The identified keywords play a big part to structure and optimize your website with right keywords footprints.
Keyword Research tools
There are many keyword research tools available online that digital marketer, SEO specialist and content writers use to analyze and comprehend what the audience searching for in relevant to the services, products and industry. Google Keyword Planner is a popular tool provides by Google itself to get monthly search volume for each search terms, keyword historical data, trend and suggestion.
There are several other keyword research tools available in the market which provides similar data. Typically, digital marketing agency or experts use different tools to consolidate the data they required.
The list of keyword research tools typically subscribed by digital marketing agency as below:
- Moz Keyword Explorer
- Ahrefs Keyword Explorer
What Need To Be Done:
An ecommerce website has a large number of pages than any standard website, so your website architecture is so important.
With many pages in play, site architecture is what makes it easy for search engines crawler and customers to locate your pages.
Every page must be fewer clicks from the home page or recommended to be less or equal to three clicks.
The page authority will be diluted when you have many clicks to reach the particular page on the website. Avoid too deep in ecommerce website.
A simple structured website can be read easily by the search engines crawlers and the audience to locate what they are looking for. The categories can then be grouped into various subcategories, and that’s it. Never go deeper than that
1. Optimize Page Title Tags:
Optimize your page title tags with modifiers like Best, Deals, Cheap to attract audience because their typical search terms are same.
Add Modifiers (use words like Cheap, Deals, Buy, etc.) to Attract Long-tail Traffic
2. Use Attracting Words to Convert:
Click magnet words like Lowest Price, Sales, Same Day Shipping, Free Shipping, % Off
3. Optimise Your Description Tag:
The description tag allows you to use longer text with much more click magnet words.
- Our exclusive deal on ___
- Save today XX% off___
- Free shipping on____ today
4. Use Content of More than 1000 Words
Google drawn to longer content. Google wants to more information to understand your page. The more words you write, the easier it is for Google to understand the page. Write a lengthy description for your products. You include a review section at the bottom of the page.
5. Natural Stuffing of Keywords
You include few of your right keywords to help Google understand your pages better. The keywords should be naturally flowed with the content. Do not repeat the keywords intentionally.
6. Use Keyword-rich and Short URLs
Your URL length has a direct correlation to your ranking. Short URLs were seemed to rank much better than longer. A better approach would be to use your target keywords for the URL for product pages.
7. Site Speed
Site speed affects user experience and Google crawlers experience. Google considers the site speed as one of the important signals when ranking your website. Optimize your pages to improve the speed and make sure mobile compatible.
8. Optimize Image Size
Larger image size causes your page loads slower which generally affects Google mobile friendly signals. Use online image optimizer to optimize you images to get correct file size for necessary resolution.
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