“AI personas” for Instagram, Messenger, and WhatsApp are in the works at Meta

Meta is supporting ChatGPT-style AI alongside Google, Microsoft, and other major players. Mark Zuckerberg has made it clear that his company intends to create “AI personas” over time. It is looking into helpers for a variety of media formats right now. You might see unique Instagram ads and filters, as well as advanced chat features in Messenger and WhatsApp. Zuckerberg asserts that “multi-modal” content and video could also benefit. You will notice a focus on tools for creation and expression in the near future.

The executive adds that the social media giant is also uniting its generative AI teams into a single group to “turbocharge” efforts in the new field. He warns that there is “a lot of foundational work to do” before the most advanced projects can be completed, but he does not provide any additional details.

The company has used some form of user-facing AI before. For instance, in 2016, it introduced chatbots to Messenger. However, given the industry’s increasing emphasis on generative AI, this expansion is not surprising. OpenAI’s ChatGPT is said to be putting pressure on Internet giants like Google because it could potentially harm search and other important businesses. During Meta’s most recent earnings call, Zuckerberg said that he wanted the company to be a “leader” in generative AI. However, this may also be a defensive tool.

However, the shift does not occur at the most favorable time. Meta’s revenue is still falling, and the company’s Reality Labs unit is losing billions of dollars as a result of its shift to the metaverse. In order to save money and weather the rough economy, it recently eliminated over 11,000 jobs. Facebook and Instagram are still gaining users, but the company isn’t as stable as it used to be.