What Makes Taylor Swift’s New Album, Static Noise, the Number One Album On iTunes

Even in quiet, Taylor Swift aficionados can hear her masterpieces.

Actually, on March 18, an eight-second silent video from Taylor’s new album The Tortured Poets Department shot to the top of the iTunes Top Videos ranking.

The video, “All’s fair in love and poetry,” included a backdrop with a description that Taylor shared in February when she announced the next album, hinting at the album’s theme even though it didn’t feature any vocals.

The blurb says, “And so I enter into evidence.” “My tarnished coat of arms / My muses, acquired like bruises / My talismans and charms / The tick, tick, tick of love bombs / My veins of pitch black ink / All’s fair in love and poetry…/ Sincerely, the Chairman of the Tortured Poets Department.”

Fans were aware of the silent video’s sudden surge in popularity; one commented on X, a platform that was once Twitter, saying, “My favorite thing about Swifties is we can make static noise go number one like it’s nobody’s business.”

In addition to the technological error, followers of the “Karma” singer also saw that her next album, which is scheduled for release on April 19, may now be pre-saved on Apple Music. “My first agenda this morning: pre-adding,” a fan jokingly said.

Going No. 1 for sweet nothing is nothing new for Taylor, despite the fact that her most recent chart-topping achievement may have surprised you. The eight seconds of static noise, called “Track 3,” soared to the top of the iTunes Canada list back in 2014, right before the original 1989 drop.

Taylor revealed her surprise at the amazing song reaching the top of the charts later that year.

She clarified, “It was a mistake,” on Jimmy Kimmel’s late-night program. “It wasn’t a song they ended up posting—it went number one and I was like, ‘What is going on?'”

Fans will still have to wait a little more than a month to find out for sure what Taylor’s upcoming music will actually sound like, but the 34-year-old has promised her followers that while she will always change, she will never remain the same.