After Apple’s big reveal of its AI-powered Siri at WWDC 2024, many critics labeled it “demoware”—just a flashy demo with no real product behind it. But Apple executives are pushing back, saying the technology was real and is still in development for a 2026 launch.
Why Didn’t It Launch Yet?
Apple’s software chief Craig Federighi explained that while Siri’s AI upgrade worked, it wasn’t good enough to meet Apple’s standards. They were using an early version of the AI architecture at the time, but later realized they needed a more advanced system—version 2—to deliver the right experience.
“There’s no need to rush out with the wrong features and the wrong product just to be first,” Federighi said.
What Was Shown at WWDC Was Real
Despite rumors, Apple insists that what it showed at WWDC 24 wasn’t fake. The demo used a real large language model and real software, not a staged simulation. Senior VP Greg Joswiak added that Apple could have released it in 2024—but the software wasn’t accurate enough. It had an error rate Apple felt was too high.
Not Just a Chatbot
Apple also clarified that it’s not building a standalone chatbot like ChatGPT. Instead, their goal is to integrate intelligence throughout iOS, iPadOS, and macOS—so users get smart features right where they need them.
“This wasn’t about us building a chatbot,” Federighi said. “We want to bring intelligence deeply integrated into the experience of all of our platforms.”
What’s Next for Siri and Apple Intelligence?
Apple’s bigger plan is to give developers the tools to tap into its AI models and create smarter apps. Siri’s full AI upgrade is now expected in 2026, but Apple is already laying the groundwork for Apple Intelligence to power features across its devices.
So, while we’re not getting the new Siri just yet, Apple says it’s coming—and it’ll be worth the wait.
