Disney names Alisa Bowen president of Disney+ as it gets ready to launch the ad-supported tier

The Walt Disney Company has named Alisa Bowen president of Disney+.

On Thursday, the organization said Bowen, who had been its executive VP of business operations for Disney streaming, will promptly take over as the lead executive at its Disney+ subscription service.

Michael Paull previously served as president of Disney+ notwithstanding the organization’s other streaming brands.

In the new standalone role, Bowen is expected to lead the launch of Disney+’s advertisement supported tier as well as the promotion of the service and its record of content. She will keep answering to Michael Paull, Disney’s president of direct-to-consumer division.

Disney reported its new ad-supported Disney+ tier in March, saying that it would launch in the U.S. later this year. The new contribution will grow globally in 2023.

In August, the organization uncovered a new pricing structure that consolidates a advertising-supported Disney+ as a feature of a work to make its streaming business profitable. Beginning Dec. 8 in the U.S., Disney+ with commercials will be $7.99 per month — as of now the cost of Disney+ without ads. The cost of ad-free Disney+ will rise 38% to $10.99 — a $3 per month increment.

“Alisa has been an indispensable member of our leadership team since the inception of Disney+,” said Paull. “She possesses a rare and valuable combination of deep institutional knowledge, forward-thinking innovation, and global vision rooted in a strong focus on our consumer, that is perfectly suited for this critical role, and I am confident that she will have an immediate and positive impact on the business.”

Bowen joined Disney in 2017 as its senior VP of digital media and chief technology officer of the organization’s international operations. Beforehand, she worked as the chief technology officer of News Corp Australia.