Apple’s new application privacy notifications and client following changes presented with iOS 14 have seen mixed reception from organizations that depend vigorously on advertisement income. Facebook, for example, said that the progressions will influence its business adversely since the challenges with gathering identifier for advertisers (IDFA) data influences the ability to serve personalized advertisements for clients.
Today, Google has shared its perspective on what the effect of the progressions will be on its own services as well as on its partners. The organization says in its blog post that Apple’s forthcoming App Tracking Transparency (ATT) policy will lessen the ability to gauge ad conversions, bringing about an effect on the offering process for advertisement impressions. Moreover, it expresses that “app publishers may see a significant impact to their Google ad revenue on iOS after Apple’s ATT policies take effect”.
While the firm urges developers to move up to Google Mobile Ads SDK version 7.64 to use Apple’s SKAdNetwork to all the more likely adapt their applications on iOS, it says that it is “working with the industry to give Apple feedback on how to further improve SKAdNetwork so advertisers can measure their campaign results accurately on iOS 14”. For the present, the organization has likewise spread out a few suggestions for advertisers and designers on how they can “prepare” for the changes. These include tying for with Apple’s SKAdNetwork for estimating performance and “deciding” regardless of whether the ATT prompts are directly for their applications.
Concerning Google’s own applications, the organization says that it will presently don’t utilize information, for example, IDFA from its iOS application, which implies that it won’t show any privacy prompts on its applications. It adds that it is “working hard to understand and comply with Apple’s guidelines” for its applications and that it will incorporate App Privacy subtleties to its contributions as and when they are updated on the App Store.
