Sen. Charles Schumer urged the Food and Drug Administration to investigate the PRIME beverage brand, which was started by Logan Paul and KSI, two YouTube stars, and to warn parents about the drink’s high caffeine content.
Despite the drink’s “not recommended for children under 18” warning on the bottle, the brand has grown in popularity among teens and pre-teens. A 12-oz. can has 200 milligrams of caffeine, or about half a dozen cans of Coke or nearly two cans of Red Bull.
“Who is PRIME’s primary target? It’s minors,” Schumer stated on Sunday.
According to PRIME’s website, the company also offers PRIME Hydration, which does not contain caffeine.
According to the Democratic lawmaker from New York, the business targets children through advertisements and social media.
“When kids see it while scrolling on their phones, they actually have a need for it.” “Summer stated.” The issue here is that the product contains so much caffeine that it surpasses Red Bull.”
According to the Food and Drug Administration (FDA), excessive caffeine consumption can result in insomnia, jitters, anxiety, rapid heart rate, stomach upset, nausea, headache, and a sense of unhappiness. The administration asserts that adults in good health can consume approximately 400 milligrams of caffeine per day without experiencing harmful side effects; however, there is no established limit for children.
According to the American Academy of Pediatrics, “no proven safe dose of caffeine for children” exists, and children under the age of 12 should avoid caffeine whenever possible. Additionally, the organization states that children between the ages of 12 and 18 should not consume more than 100 milligrams of caffeine per day.
PRIME has already been outlawed in some American schools. “To counter this blatant wrongdoing, we’ll be sending a truckload of Prime to this school and many other schools,” KSI wrote on Twitter in response to one ban the previous year.
PRIME didn’t promptly answer a CBS News demand for input in regards to Schumer’s comments.